Search Engine Optimized Web Design
What You Get |
Facts |
Definitions |
What I Need from You |
Links
• Notes • SEO Code of Ethics •
What You Get with My Search Engine Optimized Web Design Service
- Optimized coding for best all-round, all-inclusive search engine optimization. This includes exterior code and style sheets, CSS based design (tables only when necessary), load optimized graphics, XHTML mark-up with correct Doctype, and code clean-up. W3C compliancy can be performed if required: my coding is generally very clean.
- Optimized content for best keyword strategy. I will need to modify your content, placing and emphasizing keywords in the best locations in your copy. Please see Keyword Placement Tips on the right side bar →
- Anchor text navigation, a user-friendly sitemap, and/or an XML sitemap: this makes it easier for your viewers as well as being necessary for search robots to find all the pages on your website.
- Alt tags with compatible definitions.
- A minimum of two keyword phrases that will position your website on Google Page One for the selected phrases. Be aware: this DOES have its limits!! See "What I Need From You" for explanation.
- Keyword generation with Web CEO Optimization Tool, SEO Quake (a Firefox extension), Google AdWords Keyword Tool, and a system I developed using search results.
- Website submission to 200+ directories with page rank of 1 or better.
- A FREE account with set up with Sheer SEO to track any changes in SERP's. You will receive an email whenever a change occurs. IE: no need for an expensive SEO company.
- A FREE account with set up at W3 Counter for website analytics.
- A FREE account with set up with Crazy Egg for advanced visitor information.
- Compatible coding with all popular html and image editors.
- Compatible coding with all major browsers and operating systems.
- Satisfaction guaranteed: comparable to the same results you will get from a $2000+/year service; but with my "average" price of $500 for an existing website.
All FREE with your new SEO website design!
Suggested: you should also purchase a backlinks campaign from me to get SERP longevity. 
Important message from my Blog:
SEO Scams and Misunderstandings
- Unlike web directories, which are maintained by human editors, search engines either operate algorithmically or are a mixture of algorithmic and human input.
- There are 300 million searches carried out every single day.
- 85% of qualified Internet traffic is generated through search engines.
- 75% of searchers never look further than the first page.
- In the USA, Google accounts for 64% of all searches, Yahoo is next in line with 22%, followed by MNS at 9% and Ask.com with 3% of all search requests. The remaining search engines account for 5%. Source: Hitwise, March 2007.
- Search engines do not have records of a website (don't know you exist) until the website is found and/or placed into it's indexing files.
- A great website with great SEO/SEM is a powerful combination.
- Most web design companies do not optimize for search engines.
- Most SEO companies do not design websites.
- Most web designers do not offer SEO copyrighting.
- SEO is not and will never be an exact science.
- When seeking assistance for SEO, try to find someone who is passionate about this field, and offers free advice (ME!).
... and their website should be within the top twenty results for the search you entered (ME AGAIN!).
I offer Google Page One for all clients, utilizing my SEO Webdesign Plan.
• You are free to copy anything from this page, but not to re-publish it without reference to the writer.
Definitions
SEO: Search engine optimization -techniques that enable your site to appear higher in a list of search engine results.
SEM: Search engine marketing - the practice of marketing and advertising through the search engines - includes SEO and pay-per-click (PPC) ads on Google (AdWords) and Overture.
SEP: Search engine placement - the position granted to a specific web page as it relates in importance to all similar web pages.
SERP: Search engine result page - this is the position your web page gets in a search engine, for the keywords imputed.
Organic Search: Natural and free website searches. This is the cheapest form of internet advertising and can often produce all the results a website needs.
Google AdSense: The most popular form of paid search advertising. There are many spins off of this program by other companies, but so far, none have come close to the results Google has to offer.
Page Rank:
Google’s measure of the relative value of a web page as compared to all of the other pages on the internet. Page Rank goes from 0 to 10, with 10 being the highest.
SEO Glossary of Terms - SEO Acronyms - SEO Abbreviations
What I Need from You to Get Good SEO
I recommend composing at least 250 words of content per page. You don't necessarily need to write about product/services descriptions, you can just talk about it - relations within the industry, latest topical news, or even adjust someone else's article to relate and personalize it to your taste. If you still need help, I also offer SEO copyright services.
Try to categorize your products and/or services to present a different subject on each page. For the basic minimum, I suggest a home page that gets directly to the point, an about us page (see this article for how-to), and a "call to action" page, such as a contact form. You will likely need other pages describing more in-depth about what you have to offer; and eventually add on a FAQ page.
You cannot compete with saturated keyword search results. Don't even consider using keywords such as:
‡ kitchen remodeling ‡ real estate New York ‡ SEO services ‡ famous movie stars
There is plenty of searches to bring a great market with more descriptive phrases. WIth a good focus on your products/services, you should be able to generate attainable keyword phrases for Google first page. You will also be likely attract a more committed audience this way.
To follow up: and have a better chance of keeping your SERP: Your content should be updated frequently. At the least, your web copy should seasonally. For maximum results, at least monthly. In most cases, updating your website will actually increase your SERP's. The last thing you want to display is a stale, static website.
For more detailed information, please contact me.
Links to Further Search Engine and SEO Information
How Internet Search Engines Work Internet search engines are special sites on the Web that are designed to help people find information stored on other sites. There are differences in the ways various search engines work, from howstuffworks.com
Beginners Guide to SEO Web Site Optimization 101 Handbook; from the highly recommended website, About.com
SEO Glossary of Terms - SEO Acronyms - SEO Abbreviations The SEO Consultants Directory provides a glossary of terms, abbreviations and acronyms used in the Internet marketing, search engine optimization (SEO), and search engine marketing (SEM) industries; from SEOConsultants.com
Writing for Search Engines In order to write effective pages to support your search engine optimization goals there are a few guidelines you should keep in mind.
How to Write the Perfect ‘About’ Page by Skellieidelines New visitors to your site want to know straight away what your site has to offer them. This page will also increase your customer trust factor!
DIrectory Submitter Enhance the link popularity of your site while increasing your SERP's. Get authority sites in your niche that are widely known on the Internet to link to your website. Save time, effort and money! FREE DOWNLOAD!
Web 2 Submitter Save time and get high quality backlinks we submit to sites like Digg, Netscape, Reddit, Shoutwire, Plime, Newsvine and Stumble Upon. SAVE $50 using this link - Two free gifts included with each purchase.
Google Ranking Factors - SEO Checklist There are "over 200 SEO factors" that Google uses to rank pages in the Google search results (SERP's). What are the search engine optimization rules?
SEO Theory - SEO Theory and Analysis Blog Written by Michael Martinez, Director of Search Strategies at 1st Query in Seattle, WA. A Web site operator since 1996, Michael has been active in search engine optimization and the SEO community since 1998.
Notes
From: Templamatic.com, mixing SEO with web design:
SEO services are certainly in demand. Some designers are very knowledgeable with SEO, and some are not. In my opinion only a small percentage of designers have the knowledge to justify adding SEO services, but it can be a great addition for those who are qualified.
Design and SEO overlap in building a site that's search engine-friendly, and full service SEO will take that several steps further. For clients it would be nice to keep both the design work and the SEO under the same roof, so it makes sense for designers to provide this service if it's possible. Many times an SEO will want to change certain things about the site's design or structure, but this could be avoided if the same person or company was providing both services.
How A Search Engine Determines Duplicate Content, from searchengineland.com. This is a concise article dealing with duplicate content and how it can affect your SEO:
With so much good content on the web, it's inevitable that the same information will be displayed many times over. Whether it's a blog post pointing to good statistics, an RSS feed pulled into a complementary site, or blatantly copied material, duplicate content can be an issue.
... more resources will be added here as I find related content.
